Special Association of Career Professionals International Member Benefit
One of the most talked about tools in the current world of career management is personal branding. It's something that you need to know about for both your professional and business development. Therefore, earlier this year we ran a pilot of a program that was customized exclusively for ACP International members by William Arruda and Kirsten Dixson, co-founders of the Reach Branding Club (RBC). The RBC is a leading-edge, virtual coaching program that will enable you to uncover, build, and promote your personal brand so that you can greatly expand your success.
Based on the overwhelmingly positive response to the pilot, we are now launching this program to the entire membership.
"The Reach Personal Branding Club is a 24/7 way to make understanding and maximizing your unique promise of value fun and engaging while being thoroughly professional and cutting edge. The concept and presentation are clever, well paced and sequenced, tech savvy, and affordable! It has awesome networking potential and great links to help you develop your personal brand and coaching business."
- Sherri Fisher, Right Fit Career Design, www.rightfitcareerdesign.com
ACP International negotiated special pricing for you - just $397 for this four-month program. It includes all the standard features of the club plus four branding mentoring teleconferences and certification in 360Reach, the world’s first web-based personal branding assessment that has been proven with thousands of executives and entrepreneurs.
If you were to purchase this special version of the program separately from Reach, you would pay $977. In addition, we have negotiated to keep you as club members for 8 additional months - beyond the four-month commitment - at no additional cost!
You must register by COB, September 27, 2006. Space is limited, so secure your place now:
Participants will get access to:
- Exclusive monthly Association of Career Professionals Brand Mentoring Teleconferences (see below)
- 16 On-Demand Webinars that will help them define their personal brand, find their niches, build marketing communications plan, and manage their brand environments
- Weekly exercises, tips, and resources to help their career practices soar
- A 360°Reach assessment to get input from colleagues, clients, family, and friends on their brands
- The 360°Reach Assessment Certification Program, which certifies them to use the 360°Reach Personal Brand Assessment System. It provides the training and support needed to be able to perform the detailed analysis of 360°Reach feedback and deliver an insightful and actionable report to clients. They will also learn how to coach clients to use this information to advance their careers or businesses
- The Reach Branding Club Workbook
- Networking Opportunities with other club members
- Discounts on other offerings from Reach and partners
You will learn:
- How you can charge a premium for your career services
- The most important characteristic of strong brands
- How to make what you do proprietary
- How to attract new clients without having to sell
- How being lazy will help you move your brand forward
- The three things that all strong brands do every day
- What it means to extend a brand and how you can extend yours
- How to develop and "own" a niche
- The four-step process that prospective clients use to decide if they are going to work with you
- How to connect your passions to your business
- How you can triple your revenue by re-using your content, processes or materials
- How to ensure that everything that you do is 'on-brand'
- How to leverage your Branding Club membership to build partnerships and brand associations
- And much, much more!
"Working with William Arruda and his leading personal branding methodology helped me evolve my own personal brand. In just a few short months, this has led to several feature articles in local business sections as well as my own columns in several ezines. Of course, the PR and brand recognition has led to more business overall."
- Wendy Terwelp, Opportunity Knocks
Included monthly mentoring teleconferences for Association of Career Professionals International Members ONLY:
| In each of these sessions, you will have the opportunity to get feedback on your branding progress and ask questions. These sessions will be recorded in case you have a conflict with the live events. All times Eastern. | |
| Introduction How to make the most of this program and 360°Reach. Get your questions answered |
28 Sep 12pm EDT |
| Eliminate the 'F' Word Effective Branding Means Maximizing Strengths |
19 Oct 12pm EDT |
| Impressive Impressions Crystal Clear Communications, Storytelling, Voice, Body Language |
16 Nov 12pm EST |
| Building Your Brand in Bits and Bytes Advanced Tools for a Stellar Online Identity with William Arruda and Kirsten Dixson, Founder of Brandego.com |
14 Dec 12pm EST |
An introductory module gives you a taste before you sign up. Check it out at: www.reachbrandingclub.com/intro
If you have any questions, please contact us.
