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360°Reach - Personal Brand Assessment

360°Reach is the leading web-based personal brand assessment that helps you get the real story about how you are perceived by those around you. Learn more...

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Price: $29.97 USD

Teleseminars

The Reach Branding Club now offers recordings of our teleseminars in MP3 format. Simply purchase the teleseminars you want and download them immediately.

Interactive Presentations

Workbooks


Strong Brands Can Get the Compensation They Deserve

Jack ChapmanJack Chapman, the salary negotiation guru, is the author of what's known as the "bible of salary negotiation," Negotiating Your Salary: How to Make $1,000 a Minute. Interviewer William Arruda mines Jack's expertise to find out how strong brands can get the compensation they deserve. Don't be a commodity. Take advantage of this teleseminar that will put money in your pocket!

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Price: $9.00 USD
Length: 59 minutes
Format: MP3
Recorded: April 6, 2006

Time Management for Overachievers: Making Time to Build Your Brand

Mark Forster Strong brands are built over time. Therefore, you need to make time to continue growing and evolving your brand so you can achieve your goals. Yet, in this world of increasing demands and shrinking time-frames, it can be hard complete your days' tasks, let alone work on building your brand.

During this interview, Mark Forster, one of the world's leading time management experts and one of the UK's Top Ten Coaches will share with you methods and techniques to manage your time better so you can be more satisfied and successful. After this teleseminar, you'll have some new and valuable tools you can put to use right away so you can make 2006 your most successful and fulfilling year yet!

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Price: $9.00 USD
Length: 57 minutes
Format: MP3
Recorded: January 26, 2006

Turning Presentations into Performances

In our September teleseminar, the tables turned on William Arruda as he was interviewed by Kirsten Dixson, his Co-Founder of the Reach Branding Club. William shares his tricks and techniques for public speaking. A global speaker, William has delivered hundreds of presentations to groups of 5 to 5,000. During this teleseminar, he demonstrates how to turn presentations into performances.

Public speaking is one of the best ways to communicate your brand message to your target audience. It enables you to demonstrate your passion and thought leadership, but for many of us, it is a scary proposition. During this teleseminar, we discuss the ten steps to successful presentations and tips for dealing with the butterflies in your stomach so you can deliver your on-brand presentations with conviction and confidence.

You will leave with advice that you can put into action right away. If you have selected any public speaking activities as part of your personal brand media plan, you won't want to miss this interview.

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Price: $9.00 USD
Length: 60 minutes
Format: MP3
Recorded: September 27, 2005

Power, Influence, and Branding: How your subtle communication can make or break your brand

In this teleseminar, William interviewed Stever Robbins, Executive Coach, Consultant and author of It Takes a Lot More than Attitude...to Lead a Stellar Organization. Stever shares how power and influence can impact your brand.

A Harvard MBA and MIT grad, Stever will give you interpersonal tools for having the nonverbal behavior that supports the brand you've built. Stever has been called a master and great presenter by Ken Blanchard, author of The One-Minute Manager. Learn how to expand your interpersonal skills and build your brand.

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Price: $9.00 USD
Length: 60 minutes
Format: MP3
Recorded: July 14, 2005

Use PR to Build Your Brand

Dan JanalWould you like to see your name in newspapers and magazines? Of course! In this teleseminar, William Arruda interviewed Dan Janal, the founder and president of PR LEADS (www.prleads.com), which has helped more than 1,000 authors and experts get publicity in top tier newspapers and magazines. Dan will share with you why it is not effective to pitch your stories to reporters to get publicity, how to get your signed articles published, and how PR can be leveraged to make money.

Dan Janal is one of the most respected teachers, visionaries and entrepreneurs in the publicity community. He has taught publicity classes at Berkeley. And he's been featured in USA TODAY, Entrepreneur and the New York Times, as well as National Public Radio. Dan has written six books that have been translated into six languages. He has written three e-books and has created hundreds of audio books. He understands publicity as only a former newspaper reporter can. He is an award winning daily newspaper reporter and business news editor. He has interviewed President Gerald Ford and First Lady Barbara Bush. Dan lives on a house on a lake in Minnesota with his wife and four cats and is also the founder and president of www.greatteleseminars.com.

This teleseminar is for you if want to learn:

  • What reporters really want
  • The biggest wasters that rob you of your precious resources of time and money
  • How to give reporters exactly what they need
  • The single best tactic to get your message across to your target audience – without spending a penny
  • How to get the attention of editors who want to help you spread your message
  • How to get reporters to beg you to help them to quoted in their stories
  • How to turn publicity into money

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Price: $9.00 USD
Length: 60 minutes
Format: MP3
Recorded: June 9, 2005

Seven Ways to Blog Your Brand

William Arruda and Debbie WeilIn this teleseminar, William interviewed business blogging expert, Debbie Weil. Debbie will share with you how to use a blog as a platform for expressing your personal brand – building your credibility and visibility.

She will cover:

  • Do you have something to say?
  • Good blogging is good writing; how you can convey your brand
  • How & why to combine a blog with your Web site
  • How a blog can complement or replace an e-newsletter
  • Basics of choosing blogging software & RSS
  • Tips to keep your blog going
  • How to get your blog noticed and talked about in the blogosphere

Founder of the award-winning WordBiz Report (www.wordbiz.com), Debbie is a consultant and speaker who has been recently interviewed about blogging on the Nightly Business Report and in Entrepreneur Magazine and The Washington Times. Debbie has published numerous e-books and special reports on blogging, is a widely-read columnist for ClickZ.com, and a regular contributor to MarketingProfs. Debbie works with CEOs and other top-level execs who want to position themselves - and their companies - as thought leaders in highly competitive markets.

Debbie has an MBA from Georgetown University, a Masters in Journalism from the University of Wisconsin and a B.A. with honors from Harvard in English. She lives and works in Washington D.C. Debbie blogs at www.debbieweil.com and blogwrite.blogs.com

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Price: $9.00 USD
Length: 60 minutes
Format: MP3
Recorded: April 21, 2005

Unearthing Your Unique Promise of Value

Your personal brand is your unique promise of value. It's what sets you apart from your peers or competitors and enables you to reach your professional goals. Understanding your unique promise of value is the first step of the three-step personal branding process, developed by Reach and proven with thousands of executives and entrepreneurs.

In this teleseminar, William Arruda will help you get started in the brand discovery process - unearthing your unique promise of value so that you can differentiate yourself, stand out and greatly expand your success.

You will learn:

  • How your vision and purpose set the scene for your brand
  • Three ways you can learn about your unique strengths
  • Why 'Fine' is the worst four-letter word of all
  • How your goals give your brand direction
  • How to define your target audience
  • Why your brand is actually held in the hearts and minds of those around you
  • What you should put in your brand profile
  • How to create your PBS - Personal Brand Statement

Personal branding is a revolution in the way you manage your career or business. 'Unearthing Your Unique Promise of Value' is the first step to building a winning brand.

Tele-seminar Leader: William Arruda, the personal branding guru, is the founder of Reach, the leading global personal branding organization. He works with individuals and organizations to help them expand their success through branding. William has appeared on BBC TV, The Discovery Channel and Radio America, he writes for a host of respected business and career publications and is the author of the upcoming personal branding book, Bulletproof Your Career. William consults at Fortune 100 companies including JPMorgan, IBM, Microsoft, Disney, Warner Bros and Ogilvy and Mather. You can reach him at william@reachbrandingclub.com.

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Price: $9.00 USD
Length: 55 minutes
Format: MP3
Recorded: February 24, 2005

Turning Goals into GOLD

Usually we start to think about our goals in the beginning of the New Year; it's a time for resolution, reflection and renaissance. And it is great that you are thinking about your goals. But this seminar is not focused on reflection. It is focused on ACTION.

In Turning Goals into GOLD, William Arruda will show you how you can reach new heights by focusing clearly and steadfastly on your goals.

You will learn:

  • How to identify your goals
  • The first step in achieving your goals
  • How you can double the chances of reaching your goals
  • How to make goals manageable and not paralyzing
  • Ways to avoid being sidetracked in the pursuit of your goals
  • The three key steps to goal setting
  • Why goals are essential to having a winning brand
  • How you can get out in front in 2005 with your goals
  • How to build your goal plan
  • Five ways to support your goal directed activities
  • The three people you need to involve in your goal setting

Tele-seminar Leader: William Arruda, the personal branding guru, is the founder of Reach, the leading global personal branding organization. He works with individuals and organizations to help them expand their success through branding. William has appeared on BBC TV, The Discovery Channel and Radio America, he writes for a host of respected business and career publications and is the author of the upcoming personal branding book, Bulletproof Your Career. William consults at Fortune 100 companies including JPMorgan, IBM, Microsoft, Disney, Warner Bros and Ogilvy and Mather. You can reach him at william@reachbrandingclub.com.

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Price: $9.00 USD
Length: 57 minutes
Format: MP3
Recorded: January 27, 2005

Making Connections - Building and Maintaining a Powerful Network

Become a Power Networker! Learn how to build and maintain your professional network so you can move your business or career forward. Get this fun, innovative and actionable interactive presentation and an associated learning plan from the Reach Branding Club and extend your brand through successful networking.

Life is Who You Know

It is clear that to succeed in today's competitive environment, you must have a strong professional network. In our Reach poll, nearly 3/4 of our respondents said they got their last job or client through their professional networks. Your professional network extends your brand, increasing your visibility with an ever-growing number of potential contacts. All strong brands are well-connected. Investing in your network -- building your social capital -- will ensure that you achieve your professional goals.

Learn everything you need to know about building and maintaining your professional network so you can expand your sphere of influence. Making Connections - Building and Maintaining a Powerful Network is an interactive, multimedia presentation from the Reach Branding Club. It gives you actionable advice, tips, tools and secrets for building your own powerful network. You'll also learn how to proactively maintain relationships with the members of your network.

If you are already a member of the Reach Branding Club, then you have this module in week 14 of the 16-week program. If you aren't yet a Reach Branding Club member, join now and get all 16 modules, learning plans, daily brand foundation tips and much, much more.

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Price: $27.00 USD
Length: 30 minutes
Format: Flash (requirements)
Recorded: January 2005

Making Your Mark - Building Your Brand Identity System

Get out in front of your peers or competitors. Learn how to create and use your own personal brand identity system to help you move your brand forward. Get this fun, innovative and actionable interactive presentation and an associated learning plan from the Reach Branding Club. Stand out and take your business or career to the next level.

Put Your Best Face Forward

A professionally taken, high quality photograph is one essential component of your brand identity, whether you are an entrepreneur or a professional working inside a company.

Your complete brand identity system includes fonts, images, textures and colors. It's the visual expression of your personal brand, and it's another opportunity to clearly communicate your unique promise of value to your target audience.

Learn everything you need to know about building your brand identity in this interactive, multimedia presentation from the Reach branding Club. It gives you the 4-1-1 on how to develop a brand identity that is consistent with your most differentiated brand attributes. You'll also learn all the places you can use your brand identity to create brand recognition.

For only $27, you get this multimedia presentation (you can watch as often as you'd like!) and an associated learning plan.

If you are already a member of the Reach Branding Club, then you have this module in week 13 of the 16-week program. If you aren't yet a Reach Branding Club member, join now and get all 16 modules, learning plans, daily brand foundation tips and much, much more.

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Price: $27.00 USD
Length: 30 minutes
Format: Flash (requirements)
Recorded: May 2005

Turning Your Goals into Gold Workbook

Turning Your Goals into Gold Workbook

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Price: $17.00 USD
Length: 29 pages
Format: PDF (requirements)

In a easy-to-digest and practical 29-pages, this workbook emphasizes the importance of goal setting in the personal branding process and provides five goals exercises. Since setting goals is half the battle, there are also eight actionable strategies for ensuring that you actually achieve your goals. Get it now to help you plan to make 2006 a personal success!

Testimonials

"Working with Reach has been both fascinating for me and extremely valuable to my business."

Christophe Ginisty, Founder and Managing Director, Rumeur Publique, Best PR Agency of the Year, 2003

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