RBC Teleseminar Series

Attract More Business by Getting "Slightly" Famous

Date: Thursday, October 23, 2008

Registration is free:
Register Now - Space is limited to 200 participants, so reserve your spot now.

The best clients and customers are those who seek you out because they've already heard of you. Successful business owners and executives build reputations within targeted niche communities of their best prospects and become recognized authorities in subjects that relate to their businesses. This strategy not only gets prospects' attention, it also builds credibility that opens the door for greater sales.

Attract More Business by Getting "Slightly" Famous shows how to build visibility and credibility by positioning yourself as a valuable resource and mini-celebrity within a specific target market. Yoder will describe his own experiences, including real-world client success stories, and provide a practical "toolbox" of strategies drawn from his book, Get Slightly Famous: Become A Celebrity in Your Field and Attract More Business with Less Effort, (Second Edition), including:

• Developing a comprehensive thought leadership marketing program
• Getting consistent media attention
• Using speaking engagements to cultivate your target market
• Becoming a center of influence within your industry
• Leveraging the Internet and Web 2.0 to its full potential
• Creating ancillary "info-products" that supplement your income and build public awareness

Teleseminar Presenter

Steven Van Yoder is a marketing guru, speaker and author of Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort (Second Edition). He has spoken at the Institute of Management Consultants, The American Society of Journalists and Authors, San Francisco Chamber of Commerce, National Cooperative Business Association Annual Conference 2008, Blogworld & New Media Expo 2007 and regularly speaks to business groups about his insights on marketing, branding and thought leadership.

Steven is a seasoned journalist, published in over 200 publications including The Washington Post, Financial Executive, Home Office Computing, Costco Connection, Industry Week, Brand Marketing and dozens of trade, business and consumer publications. He currently contributes articles about small business marketing and current affairs to dozens of trade publications and web sites.

Steven is also the founder and director of Global Initiative to Advance Entrepreneurship and former President of the Rotary Club of San Francisco - Golden Gate. As a dedicated social entrepreneur, he is using his expertise in cause-related marketing to assemble an alliance of business and nonprofit partners around the goal of alleviating poverty in the U.S. and abroad.

Links

Do you want to Get Slightly Famous™ and get more business with less effort? Steven Van Yoder's Personal Fame Program™ helps you take an intense, customized approach to applying the Get Slightly Famous system to your business.

Who should attend

Professionals, executives, entrepreneurs, and business owners who want to learn how to build visibility and credibility so they too can become "slightly" famous!

Teleseminar Leader

William Arruda, the personal branding guru, is the founder of Reach, the leading global personal branding organization. He works with individuals and organizations to help them expand their success through branding. William has appeared on BBC TV, The Discovery Channel and Radio America, he writes for a host of respected business and career publications and is the co-author of the personal branding book, Career Distinction: Stand Out by Building Your Brand. You can reach him at william@reachbrandingclub.com.

Registration is free:
Register Now - Space is limited to 200 participants, so reserve your spot now.